THE ROLE OF ARABIC LANGUAGE SKILLS IN MARKET ACCESS AND TRADE NETWORKS FOR ENTREPRENEURS IN OYO METROPOLIS

Abstract

The role of Arabic language skills in accessing new markets and trade networks presents a significant opportunity for entrepreneurs in Oyo Metropolis, yet gaps in proficiency and systemic barriers hinder effective engagement with Arabic-speaking markets. This study investigated the current level of Arabic language proficiency and the challenges faced by entrepreneurs in leveraging these skills for market access. A descriptive survey design was employed, with data collected from 80 registered entrepreneurs across sectors such as textiles, agriculture, and food processing using a structured questionnaire titled the "Arabic Language Skills and Trade Access Questionnaire (ALSTQ)," which demonstrated high reliability (Cronbach’s α = 0.82). The findings revealed low levels of Arabic proficiency among entrepreneurs, with mean scores indicating disagreement across all assessed items, including speaking, formal training, and business communication. Furthermore, respondents strongly agreed on facing significant challenges, such as inadequate training, limited exposure to Arabic-speaking environments, cultural barriers, and insufficient resources for learning Arabic. The study concludes that while entrepreneurs recognise the importance of Arabic language skills, systemic interventions are critical to overcoming existing barriers. Recommendations include implementing targeted Arabic language training programmes, organising cultural orientation workshops, providing institutional support for skill development, and strengthening trade networks with Arabic-speaking regions to enhance market access and competitiveness.